Friday, February 14, 2020

Seminar on Marketing Personal Statement Example | Topics and Well Written Essays - 500 words

Seminar on Marketing - Personal Statement Example Again, the key is on strategic planning and execution of the plan. Marketers should be able to draw a specific image of their products or service offerings and be able to implement them efficiently. For a typical customer like me, it never occurred to me that marketers are designing each touch point in order to create the brand image that they desire. Yes, I have had spent countless hours chatting and socializing with colleagues at Starbucks but never really understood how the specialty coffee retailer orchestrate everything in order for me to enjoy my stay and differentiate itself from another coffee house like Dunkin Donuts. Through the concepts and tools I have learned in class, I am now able to grasp while Starbucks invest in "green coffee beans," why the place really looks laid back, why they don't offer quick meals, and most importantly why their products are priced at least $3 while I can get coffee from McDonalds are less than 50 cents. Marketing has opened a new road to discovery and understanding for a consumer like me. I hope to utilize everything that I have learned from the seminar discussions in my future career.

Sunday, February 2, 2020

Data Security Essay Example | Topics and Well Written Essays - 2000 words - 1

Data Security - Essay Example The purpose of this report is to research the necessary solutions and to provide recommendations for management team. â€Å"Design Studio One is known as a leader in creative services, web design and web development in Atlanta since 2001. Located on Lenox Road in Buck-head near downtown Atlanta, they are committed to helping business development in the metro region, but their service and client base extends across the country. With their continual focus on quality and customer satisfaction, they consistently deliver successful solutions for their clients.†1 The company provides solutions in web designing, web hosting, search engine optimization, website maintenance and updates, logo design and print design. Customers are able to login through the website and gain the access to their control panel. In the client login section, customers are able to view the status of their project. They are also able to enter or modify their personal information such as email address and credit card number. This panel also gives the customer the ability to test their website temporarily on the server and give their feedback and request the company to modify the project easily. Although the current service is robust and customers have full control on their project, the management team noticed that some of customers complained about the security problem of both servers and control panel of the company’s website. Some of them had received so many bulk emails in their inbox from the support email of the company and some of them had lost their access to the control panel because their password and information was stolen by a third party. The management team at the company requested the server experts to check the security situation of the company on a weekly basis and the results of the primary research implied that the company’s server has approximately between